1764 — The Clock That Runs Backwards
In Prague’s Jewish Town Hall stands a clock unlike any other.
Instead of moving clockwise…
its hands move right to left.
A reflection of the Hebrew language — read from right to left.
For centuries it has been one of Prague’s most curious symbols.
Today, that story lives on the wrist.
How it works
The Numbers Follow Hebrew Order
The dial is inspired by Hebrew writing, which is read from right to left instead of left to right.
The Hands Move Counter-Clockwise
Unlike most watches, the hands rotate in the opposite direction — just like the historic Hebrew clock in Prague.
It Still Tells Normal Time
Even though the direction is reversed, the spacing of the hours remains familiar. You're still reading the same 12-hour cycle.
Your Brain Adapts Quickly
After a short moment, reading the time becomes surprisingly natural. Most people get used to it within minutes.
2026 Edition — Our Most Refined Altneu Yet
New in this edition:
· The Swedish Hat — a 1648 symbol of courage
· Japanese precision — built to last
· Quick-release straps — new look in seconds
A subtle refinement — for those who know the story.
Customers around the world wear the Prague Hebrew watch.
The Full Collection
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Men's Altneu — 2026 Edition
The watch that runs backwards. Inspired by Prague's 1764 Hebrew clock. Now...
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Men's Altneu — Original
Men's Altneu Hebrew backwards watches with different leather straps. Unique backwards-running watch...
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Women's Altneu — Original
Womens Altneu Hebrew backwards watches with different leather straps. Unique backwards-running watch...
Made in Prague. By us.
Prague Judaica has been a family business for over 20 years — a father, his wife, and their son, rooted in Prague's Jewish heritage.
The ALTNEU watch is our own design, born from two decades of living alongside the traditions that inspired it.
When you order, one of us packs it. When you write to us, one of us writes back.
A Detail Most Will Miss — But You Won’t
ONLY IN 2026 EDITION
The crown of each Altneu watch bears the “Swedish Hat,” a historic emblem of the Prague Jewish community.
It commemorates the defense of the city against Swedish forces in 1648 — a symbol of courage, resilience, and recognition.
A subtle detail to most.
A signature to those who know.
